Reuben Abati, former media aide to ex-President, Goodluck Jonathan, in his recent article, says the Big Brother Naija reality show should never re-occur.
The public affairs commentator, in his lengthy syndicated piece, explained his disgust about the show, especially on lingering moral decadence among other vices.
Abati gave his personal analysis of the show in this piece titled: Television As Madness.
Read his write-up below:
What a relief! So, the Big Brother Naija reality television programme is finally over. It ended Sunday evening with 23-year old Efe Michael Ejemba, University of Jos graduate of Economics and singer winning the N25 million including a Sport utility vehicle at stake, with 57.6% of the votes from over 24 million voters across Africa.
Big Brother Naija show was a big distraction
Warri, where Efe’s family lives, erupted in excitement. At the Multichoice viewing centre in Ikeja, Lagos, where Katung Aduwak took charge so brilliantly, there was a similar eruption of incandescent joy. I was relieved because for about 70 days, the Big Brother Naija show was a big distraction, crass capitalism at its most cynical edge, a source of unmanageable madness in homes and on the streets. Now that it is over, it is time for some honest frank talk for the attention of all stakeholders involved.
Let me start with the lessons, on a positive note, before delivering the blows. Lesson one: In a very instructive manner, the Big Brother Naija reality television show promoted the ideas of choice and people power at the heart of democracy.
Televised across Africa, the viewers had the final say in determining who stayed in the house or left during eviction moments on Sundays. The votes were collated, audited and confirmed by Deloitte, a firm of auditors and thus, the viewer as the voter, determined the outcomes.
And then he went on to deliver the ‘blows’.
‘long overdue for an ethical review and scrutiny’
I rate the theatre high but I consider the whole show a sham, a 419 manipulative effort by a corporate agency, long overdue for an ethical review and scrutiny, a bad influence on corporate ethics.
The owners of the programme are just a bunch of insultive, manipulative and exploitative capitalists, feeding on public need for distraction and the negligence of the authorities. Big Brother Naija 2017 is something that should never happen again in the shape we have seen.
What just ended as Big Brother Naija 2017 was nothing other than the corralling of some human beings into a zoo, pressured to behave like nothing but animals. The organisers made money devaluing other human beings. Multichoice and Payporte, the sponsors, turned alcohol and pornography into legitimate sport.
TBOSS and the other girls kissed and got groped by the boys on live television putting their upbringing to shame. TBOSS, who claimed she didn’t need the money even exposed her breasts on live television more than once.
I have seen better breasts, TBOSS – Reuben Abati
I have seen better breasts, TBOSS. I am not too sure those private jet owners will be excited by your fluffy, South-looking, slightly bigger than mangoes breasts. If the same men see bigger assets, I mean, those interesting Ojiakor-like ones that look like papayas, pineapples and watermelons, they will not send private jets, they will deploy submarines and fighter jets! And that ‘s why you got N500k in the end, way back behind Bisola with her hard facial features, and Efe whose victory is based on poverty logistics and appeal.
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